Volvo CE announce new strategic appointment

Doris Gong appointed as head of brand, marketing, and communications for Asia and China

VOLVO Construction Equipment (Volvo CE) have announced a new head of brand, marketing, and corporate communication for the Asia and China regions – a key role in delivering the company’s strategic direction across the construction equipment industry’s largest global market.

Leading brand expert Doris Gong (pictured) has joined the company to oversee the operational and strategic direction of all communication for the regions, across both traditional and digital channels. She will serve as spokesperson to all media in Asia and China.

Based in Shanghai, she will be part of the brand, marketing, and communication management team representing Asia, China, and India. This will be her first role with Volvo Group, who she joins after several successful years of marketing experience at Johnson Controls, Michelin, and Lapp.

Tomas Kuta, head of the Asia region, said: ‘We are delighted to welcome Doris to Volvo CE. She joins us at a significant time of change for both us as a business and for all our stakeholders, driven as we all are by a desire to do business more sustainably, digitally, and efficiently. Her role is vital in ensuring smooth and effective brand, marketing, and communication during our industry’s transformation.

‘Changing consumer behaviours, evolving societal and business trends, new technologies, and increased governmental regulations are all having an impact on the Asia and China marketplace. Doris’ new appointment will be vital in Volvo CE’s ability to manage these increasingly complex industry shifts and deliver the continued impact our customers and society need from us.’