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Siemens open new Digital Experience Centre

Siemens' Digital Experience Centre

Fully refurbished demonstration centre in Manchester set to showcase transformative digital technologies 

SIEMENS have opened a fully refurbished ‘Digital Experience Centre’ designed to practically illustrate how their industrial customers can successfully embark on a digital transformation journey.

Located at the company’s Manchester headquarters, the demonstration centre showcases fully operational examples of transformative digital technologies that can allow industrial users to enhance productivity, support flexible manufacturing objectives, optimize performance and even open up new business models.

Visitors can see for themselves the merging of virtual and physical worlds with demonstrations of ‘digital twin’ simulation technology that can save manufacturers cost and resource when it comes to design and engineering processes.

Other open-interface technologies, such as augmented reality, 3D modelling and virtual reality, which offer integration with Siemens’ industrial applications, including Mindsphere, Siemens’ open Internet of Things (IoT) operating systems for the cloud, are on display.  

Mindsphere showcases how simple, secure and encrypted connections from machine to machine are possible to help transform IoT data to deliver productive business results and offer opportunities for product and business model innovation.

James Cottle, team leader of Factory Automation Specialists at Siemens, said: ‘Our new Digital Experience Centre provides a practical illustration of the technological possibilities available to industrial users who wish to start their digitalization journeys.

‘We are already hosting many visitors from a variety of industrial sectors who are keen to see for themselves how existing and emerging digital technologies can help them tackle the challenges they face around performance optimization, productivity and future-proofing their operations.

‘Siemens’ holistic approach enables us to work alongside manufacturers and signpost the best way forward in terms of digitalization adoption. Digitalization is going to be the great enabler when it comes to transforming the UK’s industrial landscape and this new demonstration room is a key element of Siemens’ commitment to support manufacturers.

‘It is now possible for businesses to come to Manchester and assess new digital technologies in a proactive and practical way before they have to commit any expenditure or resource.’

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