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Powerscreen drum up business in South Africa

Mobile crushing, screening and washing equipment manufacturer hosts world dealer conference

Powerscreen recently hosted a world dealer conference in Cape Town, South Africa. More than 300 dealers and customers travelled from across the world to attend the conference, which included a site visit and the opportunity to enjoy some of Cape Town’s entertainment. 

Damian Power, global product line director, said: ‘Cape Town is one of the most exciting venues in the world and was an easy choice as our host city. South Africa is a growing market and as the country’s construction and roadbuilding segments continue to grow in conjunction with a thriving mining industry, it is a key strategic market for the complete Powerscreen product range. We have a long history in South Africa with ELB Equipment Ltd, who have consistently delivered an excellent record of customer service.’


The conference allowed Powerscreen to strengthen their relationship with their worldwide dealer network, to gain significant insight into market trends and learn how they can better serve their customer base in the years ahead. The breadth and versatility of the Powerscreen product portfolio was clearly highlighted at the end of the week, during the site visit where four different machine configurations were on display.

A demonstration was held at Portland Quarry, where a total of 10 machines were operational. The first plant featured the large processing capacities of the XA750S jaw crusher with the Warrior 2400 screen. The second plant consisted of an XA400S jaw crusher, 1300 Maxtrak cone crusher, H6203 screen, 1000SR recirculating cone crusher and a Chieftain 2100X 3 Deck screen. Then working alone was the XH320SR impact crusher. For the first time ever at a Powerscreen event, a working washing plant was also on display - a Chieftain 1700 Rinser screen and a Finesmaster 120 Bucketwheel dewatering plant.

Austin Carey, dealer principal for Blue Machinery Scotland, commented: ‘Powerscreen delivered a fantastic and very informative world dealer conference in Cape Town. The venues, entertainment and working site were superb. The Blue Group really enjoyed catching up with likeminded dealers facing the same challenges. We look forward to now visiting a number of these dealers worldwide to discuss in more detail best practice and learn from one another.’


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