Camozzi Automation relaunch their technical catalogue in multi-volume box set format
CAMOZZI Automation have relaunched their technical catalogue in a brand-new format; producing eight individual, product-specific publications that collectively form a boxed set.
The new system replaces the company’s previous all-encompassing catalogue, where different product ranges and services were all covered within one large volume.
Camozzi’s UK marketing manager, Lee Hargrave, said: ‘Our customer base has expanded, and our product range has diversified significantly over the last few years, a fact that was reflected by our company name change to Camozzi Automation 12 months ago.
‘As a result, we are now talking to customers in many different sectors and it makes more sense, from both a practical and environmental perspective, to produce a series of individual publications relating to specific fields, rather than giving every customer a comprehensive catalogue, much of which might not be relevant to their particular market.’
He continued: ‘The new format means that whilst many of our long-standing customers will still receive the complete box set containing a copy of every individual catalogue, others with more specialist and niche requirements will only need maybe one or two catalogues to obtain the information they need.’