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JCB gear up for growth in Brazil

João Doria, with Lord Bamford

US$25 million investment will see launch of new products for Brazil and other South American markets 

JCB have announced a US$25 million investment in their Brazilian operations as the company gears up for growth.

The investment was confirmed as JCB hosted the Governor of the State of São Paulo, João Doria, at the company’s World HQ in Staffordshire.

Sorocaba, São Paulo has been the home to JCB’s Brazilian production operations since 2001. In 2012 the company invested US$100 million in a new factory in the city, which was opened by then Prime Minister David Cameron.

The latest US$25 million investment will see the launch of new products for Brazil and neighbouring South American markets.

During his visit to JCB yesterday, Governor Doria met JCB chairman Lord Bamford and JCB chief executive officer Graeme Macdonald.

Mr Macdonald said: ‘We have a world-class production facility in Brazil and the investment announced today underlines our commitment to this important market and enables us to seize all the opportunities for growth which lie ahead of us.

‘The Brazilian market is in very good shape and has grown substantially over the past 18 months and continues to expand. There are some very exciting opportunities ahead.’

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