New branding designed to represent the heritage of the industry and the origins of the company
HOPE Construction Materials, Britain’s newest and largest independent suppliers of cement, concrete, aggregates and asphalt, have launched their new brand identity.
The branding features a striking new ‘shield’ logo designed to represent the pride and heritage of the industry, the origins of the company’s main cement source at Hope in Derbyshire, combined with the way concrete is often shown in architectural drawings.
Development of the brand – including creation of the company’s statement of purpose and core values – followed detailed research in conjunction with award-winning design agency Futurebrand.
Interviews were held with Hope employees, customers and other stakeholders to understand the aspirations and expectations of a brand new company in the construction materials sector.
Andi Hodgson, head of communications & marketing for Hope Construction Materials, said: ‘Rolling out our brand is a big step forward and the response to our new branding has been really positive.
‘Our shield is refreshing and striking and tells a story about our pride, our heritage and our determination to bring something different to the construction industry.’