Cemex EMEA launch Prime advanced admixtures
New range marks latest stage in comprehensive evolution of company’s admixtures portfolio
CEMEX have introduced their new Prime range of advanced admixtures to the Europe, Middle East, and Africa (EMEA) market, marking the latest stage in a comprehensive evolution of their admixtures portfolio.
This product family, set to be available across Cemex’s regional and global markets, will enable a significant reduction in carbon emissions in cement and concrete and is designed to provide customers with comprehensive, bespoke, and more sustainable solutions for construction.
Prime admixtures have been produced by utilizing innovative formulations and leveraging advanced chemical technologies. This has enabled a lower-carbon footprint in concrete and cement, whilst ensuring premium and robust performance, through the incorporation of lower-CO2 cements, recycled materials, and supplementary cementitious materials.
Dietmar Voetsch, director of admixtures for Cemex Europe, said: ‘Admixtures are essential components in modern construction. We benefit from our own dedicated admixtures business unit, which provides us with the expertise and understanding to continuously develop solutions in collaboration with our customers for cement, ready-mix, precast, and mortars that can meet the challenges of our evolving sector.
‘Cemex’s Prime admixtures are designed to assist bespoke and innovative solutions that will accelerate the transition towards more sustainable construction and urbanization. This is the next phase of our admixtures portfolio development strategy, and we plan to expand and introduce new product families across our regional markets throughout 2025.’
