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ArcGen Hilta renamed Morris Site Machinery

Chris Morris

On-site power equipment supplier unveils rebrand which sees change of company name

ON-SITE power equipment suppliers ArcGen Hilta have unveiled their rebrand, which sees the company changing its name to Morris Site Machinery.

The change follows the company’s most successful trading year to date, which saw four major new product launches and the sales team expand to 12 to cover the whole of the UK.


Following a review of the brand structure within the company, the new trading name Morris Site Machinery has been adopted by the Midlands-based business, aligning it more closely with its parent company, Morris & Company, who acquired it in 2006.

As a dynamic, fifth-generation family business, Morris & Company have a 144-year track record of producing quality products and services, with a strong engineering heritage including Morris Lubricants.

Commenting on the change, Chris Morris (pictured), chief executive of Morris Site Machinery, said: ‘As we continue to grow and build our business in existing and new markets, we want to evolve the company to allow us to expand our product range and meet the changing needs of our customers.

‘With our proven experience and first-class relationships with both suppliers and customers, we will continue to offer the robust, quality and reliable machinery that we are known for.

‘However, we will also continue to invest in our infrastructure, our people and new product development to ensure we are providing a first-class service and bringing together the world’s best products and brands.’

With a world-class line-up of brands within its roster, including ArcGen, Denyo, SMC and Hilta, Morris Site Machinery are one of the UK’s leading suppliers of on-site power equipment, providing generators, welder generators, lighting towers, water pumps and power washers to a wide range of industries.

Chris Morris added: ‘After our best trading year to date in 2012, we want to build on this success to ensure we are continuing to foster innovation and progression within Morris Site Machinery, delivering world-class products to our customers both in the UK and overseas.’


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