Aggregate Industries to help create Breathing Places
AGGREGATE Industries have committed £360,000 to The Wildlife Trusts over the next three years, in support of the environmental organization’s involvement in the BBC Breathing Places campaign.
The campaign, which generates local action for wildlife, was launched by the BBC last year following the success of its wildlife TV programmes, including the hugely popular ‘Springwatch’ series, which is watched by over 30 million people. With a target to get one million people off the couch and into their local environment, the BBC has teamed up with key delivery partners like The Wildlife Trusts to achieve this.
Aggregate Industries’ funds will help The Wildlife Trusts to establish co-ordinators in each of their nine English regions, as well as Scotland, Wales and Ulster, to engage with Breathing Places over the three-year campaign, targeting The Trusts’ 670,000 membership base and the wider UK public.
Ben Vivian, Aggregate Industries’ UK CSR advisor explained that effective management and protection of the environment at a local level was key to reducing the environmental impact over the full life-cycle of the company’s products or services, including the restoration of extraction areas to high standards.
‘Our support of The Wildlife Trusts takes our commitment to a higher level and ensures we can be directly involved in projects and with an organization that provides real value for the communities in which we operate.’
Stephanie Hilborne, chief executive of The Wildlife Trusts, said Aggregate Industries’ involvement would help to release the true potential of The Wildlife Trusts to engage people in their local environment as part of the Breathing Places campaign.
‘We live in a society where many people are in danger of losing contact with green spaces and the wildlife which lives there. There is compelling evidence that well-organized activities can enrich people’s lives and their learning. As a lead partner to the BBC’s Breathing Places, we will, with the help of Aggregate Industries, be able to provide more opportunities for people to experience local open spaces and enjoy wildlife,’ she said.