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Powerscreen to enter Chinese market

Willie Yin

Company announces plans to leverage its strong global reputation and expertise in China

POWERSCREEN, who this year are celebrating 50 years of serving the mobile crushing and screening equipment industry around the world, have announced their intention leverage their strong global reputation and expertise to enter to the Chinese market.

Offering a comprehensive range of equipment to suit the quarrying, sand and gravel, mining, and demolition and recycling industries, as well as contract crushing and screening companies and the rental industry, Powerscreen say the first machines will enter the Chinese equipment market in 2017.

‘While the Chinese market has traditionally used static crushing and screening equipment, we believe there is an expanding market for the mobile concept,’ said Willie Yin, business development director with Powerscreen China. ‘We see a requirement for Powerscreen products working in small recycling businesses, with medium-size contractors and at mine sites in China.’

The Northern Ireland-based manufacturer says the key to the success of the Powerscreen brand is the company’s worldwide distribution network; there are currently more than 120 distributors operating globally providing local maintenance, education and support service to end-users.

‘This dealer network is something we will replicate in China,’ said Mr Yin. ‘At Powerscreen, we believe understanding the customer’s requirements and application is a vital first step in the crushing and screening process. This allows for the correct solution to suit production requirements and will result in a positive return on investment for the customer.’

As part of Powerscreen’s entry strategy in China, an Applications Department has been established to provide the necessary guidance to the Chinese customers.

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