JCB harness brand strength in emerging markets

Name change signals push for growth in South America, India, Russia and the Far East

JCB have announced plans to harness the strength of their brand to develop the sale of axles, transmissions and drivetrains to global markets.

These components are currently sold to third party OEMs through a JCB business known as International Transmissions Ltd (ITL). But yesterday (Monday 2 April) ITL changed their name to JCB Drivetrain Systems Ltd.

Malcolm Sandford, managing director of JCB’s engine and transmission businesses, said: ‘The change of name from ITL to JCB Drivetrain Systems Ltd will enable us to develop sales of axles, transmissions and drivetrains into the emerging markets of South America, India, Russia and the Far East, where JCB’s brand recognition is extremely strong.’

JCB Drivetrain Systems Ltd, based in Wrexham, the home of JCB Transmissions, will supply customers with axles, transmissions and integrated drivetrain solutions, including the JCB Dieselmax engine where it is part of a package.

JCB Power Systems Ltd, based in Foston, Derbyshire, will continue to supply JCB Dieselmax engines as separate units through their distribution and dealer network and directly to OEMs.

JCB began selling axles and transmissions to OEMs through ITL in 1985 and the product range includes steer- and rigid-drive axles with dynamic load capacities from 3 to 12 tonnes and transmissions with nominal power ratings from 50 to 130kW.