CEMEX launch new global concrete brand
07 August 2012 - 15:36
Insularis ready-mixed concrete offers a range of solutions to improve the energy efficiency of buildings
CEMEX have announced the launch of their latest global ready-mixed concrete brand, Insularis, which is said to offer a portfolio of construction solutions and ready-mixed concrete products designed to improve the energy efficiency of buildings, thereby intensifying the company’s commitment to bring about industry-transforming sustainable construction practices.
One particular construction solution under the Insularis brand portfolio is a special ready-mixed concrete product created by integrating innovative concrete technologies with a proprietary construction system, making it possible to offer a 100% structural lightweight ready-mixed concrete solution with superior thermal insulation that effectively reduces thermal bridges and improves acoustic performance.
Furthermore, thanks to tailor-designed proprietary admixture technologies, Insularis ready-mixed concretes are self-compacting, have a high workability retention of at least 90min and are easy to pump.
‘Insularis is one example of what can be accomplished when we push the technical boundaries of concrete production,’ said Karl H. Watson Jr, president of CEMEX in the US. ‘Cutting-edge products such as Insularis not only target our customers’ specific needs, but also foster CEMEX’s position as a preferred supplier and leader in the building materials industry.’
Insularis was developed by CEMEX Research Group AG in Switzerland in collaboration with CEMEX France, who played a fundamental role in the industrialization of the system.
‘With the introduction of the Insularis construction system, CEMEX offer an innovative and 100% ready-mixed concrete-based technology for thermal insulation, allowing our customers to achieve important energy savings, improved quality of life, and more comfortable structures for any climatic condition,’ commented Davide Zampini, head of the CEMEX Research Group.
Insularis is already being offered in Mexico and France, and the industrialization of the technology is under way in a number of other CEMEX countries.