Atlas Copco and Gesan join forces
Companies combine to expand predictable power offer to a wider range of industries
ATLAS Copco and industrial generator brand Gesan are joining forces to provide predictable power solutions to a wider range of industries. The company will offer industry-specific products through a network of expert dealers.
‘Atlas Copco is a strong global brand and Gesan have a reputation for delivering quality industrial power solutions. With the addition of the Gesan product line, Atlas Copco can provide predictable power for customers in a wider range of industries than ever before,’ explained Ben van Hove, vice-president of marketing portable power with Atlas Copco Portable Energy.
He added: ‘Product development to optimize cost-efficiency, performance and operation is our primary focus.’
A brand within the Atlas Copco Group since 2011, Gesan now becomes a dedicated Atlas Copco product line. ‘Gesan have an outstanding reputation with our industrial customers. That is why we are proud to continue to use the Gesan name within our Atlas Copco product portfolio,’ said Mr van Hove.
The Gesan-line generators will have their own design in line with the Atlas Copco product branding. Unit names will follow the Atlas Copco naming standards, with all existing Gesan products to be renamed by the end of 2014.
Atlas Copco will operate a dual market approach. Atlas Copco generators for industries such as construction, mining, and rental will continue to be sold through the Atlas Copco customer centers, while Atlas Copco Gesan solutions will be distributed via a dealer network that will cover other segments such as manufacturing and transportation.
‘Our goal is to get the right products to the right people using the right channels. That is why our dealers will continue to offer installation, project management, maintenance and service. What is more, we’re actively looking to expand our dealer network,’ explained Jose Antonio Gomez, Atlas Copco Gesan line business development manager.
‘Since the organizational changes were first announced internally two months ago, everyone at Atlas Copco and Gesan has been working hard to prepare. We’re motivated and ready,’ concluded Mr van Hove. ‘Sharing our knowledge and expertise will improve our future product portfolio, producing new, productive and efficient solutions for our customers.’
